迭代产品病毒式线上口碑营销下的库存优化

李锋, 林宁, 庄东

Inventory Problem of Successive Generations of Products under Online Viral Marketing Strategy

LI Feng, LIN Ning, ZHUANG Dong

华南理工大学学报(社科版) . 2017, (6): 55 -67 . DOI: 10.19366/j.cnki.1009-055X.2017.06.007